AAPEX Las Vegas Auto USA 2024
美国拉斯维加斯 AAPEX 展（2024.11.05-07）
本次远赴拉斯维加斯参加 AAPEX 美国汽配展，收获满满。作为北美售后市场顶级汽配盛会，现场汇聚全球汽配经销商、修理厂采购商。
这次我们重点展示欧系卡车燃油泵等配件，面对面接触北美、南美以及中东客户，直观了解北美重卡后市场需求，也近距离看到海外同行的产品工艺、品牌包装思路。
展会最大感受：北美采购商非常看重产品稳定性、交付周期和售后保障，询价更务实，关注产品适配型号、质保与认证。同时也看到国内汽配厂商出海竞争越来越激烈，单纯拼价格已经走不通，产品品质、品牌形象、专业技术讲解才是核心竞争力。三天展会，对接了不少意向客户，也收集大量市场反馈。这次参展不仅是获客，更是一次实地调研。后续我们会根据本次展会客户需求，优化产品资料、完善产品选型，持续深耕北美卡车配件市场，期待下次 AAPEX再会。 AAPEX Las Vegas Auto USA
It has been a rewarding experience to attend the AAPEX Show in Las Vegas. As the premier automotive aftermarket exhibition in North America, the event gathered auto parts distributors and repair shop purchasers from all over the world.
This time, we mainly exhibited parts such as fuel pumps for European trucks. We had face-to-face communications with customers from North America, South America and the Middle East, gaining first-hand insights into the demands of the North American heavy-duty truck aftermarket. Meanwhile, we closely observed the product craftsmanship and brand packaging concepts of overseas peers.
The most impressive takeaway from the exhibition is that North American purchasers attach great importance to product stability, delivery cycle and after-sales support. Their inquiries are highly practical, focusing on product compatibility, warranty and certification. In addition, we found that competition for Chinese auto parts manufacturers in overseas markets has become increasingly fierce. Price competition alone is no longer sustainable. Instead, product quality, brand image and professional technical expertise have become the core competitiveness.
Over the three-day exhibition, we connected with a number of prospective customers and collected extensive market feedback. This participation is not only an opportunity to acquire new clients, but also a valuable on-site market research activity. Moving forward, we will optimize our product materials and improve product selection based on the customer demands gathered at the show. We will continue to deepen our presence in the North American truck parts market and look forward to meeting again at the next AAPEX Show.
